Tourism by World Region In 2006, most international travel was undertaken for the purpose of leisure and recreation (51%), reaching a total of 430 million. Business travel accounted for some 16% of the total (131 million) and another 27% covered travel for other motives, such as visiting friends and relatives, religious purposes, and health treatments (225 million). Just about half of all international tourists arrived over land by road (43%) or rail (4%) to their destination in 2006. Air transport represented 46% of arrivals and transport over water accounted for 7%. Region2006 market share Europe54.4% Northern Europe 6.5 Western Europe 17.7 Central/Eastern Europe10.8 Southern/Mediterran ean Europe 19.5 Asia and the Pacific19.8 Northeast Asia 11.1% Southeast Asia 6.4 Oceania 1.2 South Asia 1.0 Americas16.1 North America 10.7 Caribbean 2.3 Central America 0.8% South America 2.2 Africa4.8 North Africa 1.8 Subsaharan Africa 3.0 Middle East4.9 Source:World Tourism Organization (WTO). Web: www.world- tourism.org.